Eco Shopping

I was in an eco mood yesterday when I popped into Wal-Mart. It’s been awhile since I’ve shopped there, and I noticed that Wal-Mart has embraced green and organic like only Wal-Mart can.

Organic is sometimes more expensive than non-organic, but the fresh organic sweet potatoes and lemons were nearly the same price.

Then, I noticed the Palmolive dishwasher detergent called Eco and decided to try it since it was less expensive than regular brands. I passed on Clorox’s new green brand but perhaps I’ll give it a try soon.

The display of Campbell’s Tomato Soup with the Earth Day label practically demanded I buy a can. Plus, I remembered that April 22, is Earth Day.

And finally, all this talk about ‘green’ reminded me of my favorite green character, Kermit the Frog, who sang, “When green is all there is to be” . . . “I think it’s what I want to be.”

Where Free Reigns Supremely

Do you have an item you need to get rid of that’s still usable but you hesitate to throw in the trash? The Freecycle Network is a nonprofit organization that can help you find a non-landfill home for it. I call Freecycle an Internet “trash to treasure” bonanza since everything is entirely FREE.

If you go to the Freecycle Web site, you can enter where you live and see if there’s a local group nearby. You will receive instructions from the local moderator about the particulars of joining. This grassroots organization was founded in 2003 in Arizona and is now international in scope. There are over 4,000 local groups and if there’s not one near you, you can start your own.

To recycle a Martha Stewart quote, “It’s a good thing.”

Some of my New Year’s Resolutions are Green

Ah yes, it is fashionable these days to wrap yourself and your home in green. Sustainable is tossed around here, there and everywhere, and I actually understand more about what that means than I did a few months ago.

Husband is on the sustainability council at Drury University and produces a newsletter for the group. He playfully points out “no trees were harmed during the production” of the electronic newsletter. In addition, he’s like a hawk with the recycling at home recently. We have paper sacks of paper and a plastic bin for the bottles, cans and plastic that our waste hauler picks up every other week. And I can’t sneak a non-energy-saving light bulb by him even if it is to rid ourselves of the old-style bulbs. If it’s up to him, our next car will be a Prius. He is fully on the green bandwagon. We are even recycling the Christmas tree, which Bass Pro and a local Boy Scout troop will take to Table Rock Lake to help the fish habitat.

Well, I’m getting there with the recycling, which leads me to my New Year’s resolutions. I have to give credit to The Daily Green for the inspiration after I read “7 New Year’s Eco-Resolutions for 2008.”

On Annie Bell Muzaurieta’s list:

1. “It’s time to clean out, and stop the crap collecting,” she says. You go girl! This is on my list too. This problem is vastly aggravated by the habit of shopping for recreation. Keep thee out of shopping malls and centers, so says me.

2. “I will avenge my phantom load.” She’s talking about computers, cell phones and other electronics that continue to use energy while plugged in. She suggests using a power strip and turning that off when the devices aren’t in use. I suppose I could shut the computer down. Okay, I’m adding this one too.

3. “I will be smarter than bottled water companies and drink for free what they are trying to sell me.” This does not apply to me (note the sound of me patting myself on the back), and I am therefore, leaving it off of my list. You don’t have to be a rocket scientist to figure out that a small bottle of water should not ever cost $3. Also, the skeptic in me wonders if that Wehrenberg movie theater water fountain was REALLY “Out of Order” the other day.

4. “If I can remember to TiVo “Dancing with the Stars,” I can remember to bring my own bags to the grocery store.” Annie, I think I want to try this one. There are plenty of cheap eco-friendly bags for shopping instead of the plastic ones offered by merchants. Of course, if you shop less frequently, you may be like a pack mule loading up for the trek home.

5. I’m deviating from Annie’s list now to my unique set of enviro-issues. A dirty little secret is thus revealed dear gentle readers. I take long and I do mean long showers. I hearby resolve to save water, energy and time with shorter shower-time.

6. And in general reduce, reuse, recycle and conserve.

What else can you do to green up your new year? The sky’s the limit. Get the bike out of the garage and use it instead of the car. Offer a friend a ride if you are both attending an event. Plant a tree. Replace an old furnace with a high efficiency Energy Star make. We did this and Springfield's City Utilities offered us a $250 rebate. Use compact fluorescent light bulbs, which use 66% less energy and last 10 times longer than regular bulbs. You’ll save an average of $30 in energy costs over the life of the bulb. Buy as local as possible. Use old t-shirts and towels instead of paper towels for cleaning chores. Put up a clothesline. Wash with cold water whenever possible.

And on the subject of New Year's resolutions in general, is it silly to come up with them at all as some have suggested? Alex Epstein of the Ayn Rand Institute doesn’t think so. He writes:

This New Year's, resolve to think about how to make your life better, not just once a year, but every day. Resolve to set goals, not just in one or two aspects of life, but in every important aspect and in your life as a whole. Resolve to pursue the goals that will make you successful and happy, not as the exception in a life of passivity, but as the rule that becomes second-nature.

If you do this, you will be resolving to do the most important thing of all: to take your happiness seriously.

To expound and expand on the Epstein message regarding passivity, I would like to encourage us all to think about how we can make life better for others too. I resolve also to get up off of the sofa and test my passions with actions. Hope you will too. May the new year bring you hope, joy, healing from emotional and physical ailments, peace and much love.

Frog-eyed Hippies Get Green Make Over

Consumers are hopping on the green bandwagon. The 2007 ImagePower Green Brands Survey shows a shift in thinking. No longer is green marginalized to fanatical environmentalists, and nearly all Americans display green attitudes and behaviors according to the research. Especially appealing are green products that are relatively simple to implement like appliance upgrades.

Respondents said green brands are often seen as better quality, though at a higher cost.

The survey also categorized participants’ levels of involvement into shades of green, or green attitudes. The result of this segmentation is that all Americans exhibit some sort of green attitudes and behaviors.

Here is where I deviate from a rehashing of press releases about this research. I read more than one press release and am curious about some of the terminology applied to the categories of respondents, and why between May 1 and September 27, there has been an apparent shift in what to call these folks (if there hasn’t and I’m wrong, I’m sure some PR person will write and correct me). For example, in the most recent release, mention is made of five “green attitudes,” which range from “Bright Green” to “Dull Green,” with each category exhibiting certain characteristics. From the September 27, 2007, press release from public relations firm Cohn & Wolfe, strategic brand and design firm Landor Associates, and Penn, Schoen & Berland Associates (Mark Penn is chief strategist to Senator Hillary Clinton’s presidential campaign):

Dull Green respondents, for example, who are characterized by making a minimum effort to support environmental change, prioritize crime reduction, religious organizations and healthcare as their main causes. On the opposite end of the spectrum, the majority of Bright Green respondents, or those who are doing everything they can to make a long-term impact on their environment, care most about the environment, animal rights and education. One in five Dull Greens is satisfied with the current state of the environment, while, Bright Greens remain sad and skeptical about the future outlook and one in three even feel anger about the situation.

However, when I looked at a May 1, 2007, release from Landor Associates:

The difference in behaviors can best be seen at their extremes, by “Muted Green” and “Active Green” participants. Muted Greens are not convinced that the environment is in trouble and make the minimum effort to support environmental change, while Active Greens believe taking care of the environment is society’s responsibility and are doing everything they can to make a long-term impact on their environment.

What struck me in noting the shift, “Muted” to “Dull” and “Active” to “Bright” was that while “dull” may be accurate, it seems so negative.

“The value of examining the everyday lives and activities, as well as the emotions, of our green groups is that we can then adapt and refine the way in which we communicate with them to maximize relevant messages,” said Annie Longsworth, EVP and Managing Director of Cohn & Wolfe San Francisco. “What resonates with Bright Green people is very different from what rings true for Dull Greens, which presents some really exciting marketing challenges and opportunities.”

I suppose it’s no big deal, but it’s just an observation on my part. No one likes to be labeled “dull.” Even if they are.

Note: According to information on their Web site, Penn, Schoen and Berland Associates Inc. “conducted 803 interviews on the Internet among U.S. general population from Sept. 7-9, 2007. Respondents were screened to meet the following criteria: Age 18 or over. Gender, age, and region were weighted based on U.S. census information.

An earlier Internet survey was conducted with 1,504 U.S. interviewees between April 6 and April 8, 2007 and 1,525 interviews among the UK general population

Sustainable and Affordable Housing

“I see life as both a gift and a responsibility. My responsibility is to use what God has given me to help his people in need.”—Millard Fuller

Anyone who has read the Sink for any length of time knows I’m about connections. As a recently transplanted Alabamian, I found that Habitat for Humanity, the wonderful organization started by an alumnus of my Alma Mater (The University of Alabama School of Law), has a chapter here in Springfield, Missouri, at Drury University. However, Drury’s chapter among others is taking Habitat and community service homebuilding to a new level. Drury’s school of architecture students designed a sustainable or “green” house. No, this isn’t a greenhouse for plants. It’s the kind of wise design for the future I wish more home builders would engage in themselves.

On Monday, during a morning of heavy rain, the Drury community took the first construction step, building prefab walls, inside an old warehouse. Despite rotten weather, some 300 strong, the volunteers included students, faculty and staff.

I think Millard and Habitat co-founder Linda Fuller would be proud. That dream of helping families in their quest for decent, affordable homes, which started back in 1976 after a trial run in Africa, is taking a new direction with forward-thinking efforts like Drury’s Habitat chapter. Follow along with me to see the "House that Drury" builds.


Note: Can any reader impress me and tell me the name of the other famous or infamous University of Alabama School of Law grad Fuller made his millions with?

Photo used with permission and courtesy of Drury University.