I thought all those silly conservatives complaining about the lack of Christmas at Wal-Mart last year was, well, silly. No self-respecting American icon of materialism like Wal-Mart would be foolish enough to ignore Christmas, and they didn’t really if you think about it. Maybe the ads said, “Happy Holidays” and the Salvation Army bell-ringers were turned away or was that at Target (for shame). But, rest assured, Wal-Mart was still backing Christmas all the way to the bank.
This year, however, Wal-Mart and other retailers like Kohl’s are officially embracing Christmas again. From the Los Angeles Times
“Wishing for a bigger holiday season after a sluggish fall, the chain said Thursday that 60% more of its merchandise will be labeled ‘Christmas’ compared with last year. And customers will hear Christmas carols as they shop.”It’s beginning to look a lot like Christmas. This year I am going to celebrate the displays of ornaments, wrapping papers, tacky Rudolph the Red-nosed Reindeer boxer shorts, etc. I am going to imagine myself a kid and recall the anticipation I felt. The bright colors and warm cinnamony smells will prompt those memories of a time when I didn’t care about materialism and Christmas couldn’t come soon enough or last long enough. As an only child, I tended to get nice Christmas presents but not extravagant ones since as the principal bread-winner, my mother was frugal with the salary from her secretary job. One year it was a pink and white bike. Then, I met Barbie and Midge and set about to clothe them in the finest fashions. Christmas during those years always meant clothes, some of them hand-sewn by my mom, for my doll family, and as I grew older, clothes for me.
This year I am getting ready. I already have a few new ornaments and Scottie bought me a CD of Ray Charles Christmas music to add to my extensive collection. I may not buy much, but I intend to enjoy the days from now until December 25 despite the troubles of the world. And do not tell me it is too early or that it is too commercial or what the real meaning of Christmas is.
And oh yes, thank you Wal-Mart for making Christmas okay again.
Politically Correct Disclaimer: the Alabama Kitchen Sink endorses and celebrates all legitimate holidays that don’t involve snake handling or human sacrifice.