Thursday, February 01, 2007
Guerilla Marketing Goes Amok
I couldn’t help myself and was drawn back in to blog about Boston’s trouble yesterday with guerilla marketing for the new Aqua Teen Hunger Force (ATHF) movie. Don’t get me wrong. I won’t be attending this movie, but I do know one member of my household who will. I’ve even watched a few episodes of the Cartoon Network show with him although I’m nearly always puzzled by it and can barely understand Meatwad.
Apparently the bomb squad folks in Boston don’t watch the show or else they might have realized the “devices” looked strangely like ATHF’s Mooninites. It’s too involved to explain who the Mooninites are. Watch the show if you really care to know.
I’m reminded of the mass hysteria that followed the 1938 Mercury Theatre radio broadcast of the War of the Worlds with its Martian invasion by Orson Welles. Despite disclaimers at the beginning and at the end, many who tuned in midway through the broadcast were convinced we were under attack.
How easily we are whipped into a frenzy and how quickly we respond to possible dangers these days without seeing if the danger is real.