As I’m sure you U.S. readers are aware, October is Breast Cancer Awareness Month. How in the devil could you miss it? Everyone who sells anything that can be remotely tied to the “cause,” is hawking his or her products on the Internet, television, magazines and other media. Want a pink Kitchenaid food processor or a Smith & Hawken pink watering can?
You got it. Hungry? How about a Pink Ribbon Bagel from Panera Bread?
Which organizations benefit from this mass consumption of pinkness? Well, for one, the Susan G. Komen Breast Cancer Foundation benefits in many cases and has been dubbed “the 800-pound gorilla of cause marketing” in a 2004 Seattle Weekly column. And lest you forget dear gentle readers, this is as much about marketing as it is about breast cancer.
My favorite non-profit breast cancer charity, www.breastcancer.org, is dedicated to giving those of us affected by breast cancer the best and most up-to-date information and support. It pulled me through many a late night/early morning anxiety attack. So, I can honestly recommend it without reservations.
As a CafePress shop owner, I created a pink ribbon design that is featured in this month’s Breast Cancer Donation Shop (click here to see products featuring my design). I don’t get a dime but CafePress.com will donate 40% of the retail price of all products sold through the Breast Cancer Donation Shop through October 31, 2006 to the Susan G. Komen Breast Cancer Foundation or another non-profit 501(c)(3) organization with a core purpose of raising awareness and funding breast cancer research and education.